The World Health Organization* (WHO) recommends exclusive breastfeeding for six months. Nestlé fully supports this and continued breastfeeding, along with the introduction of complementary food as advised by a doctor or health authorities. Optimal nutrition for mothers and their babies during the first 1000 days is fundamental for lifelong health. We believe that the best way to feed a baby is to breastfeed. Breast milk provides the ideal balanced diet and protection against illness for babies. A healthy diet during a mother’s pregnancy and after her delivery helps build up the stores of nutrients needed to support a healthy pregnancy and to prepare and maintain lactation. Deciding not to breast-feed is difficult to reverse and it has social and financial implications. The unnecessary introduction of partial bottle-feeding or other foods and drinks has a negative effect on breast-feeding. If a mother chooses not to breastfeed, it is important to communicate the messages above and to give instructions on the correct preparation methods, emphasizing that unboiled water, unsterilized bottles or incorrect dilution can lead to illness for her baby. *See: International Code of Marketing of Breast Milk Substitutes, adapted by the World Health Assembly in WHA Resolution No, 34.22, May 1981.